Backstage Models' Skin-Perfecting Secret, Revealed

Photo Credit: Mark Von Holden

For runway models, looking good is part of the job. But the irony is that Fashion Week is about as unfriendly to one’s skin as can be. Between the cold weather, continuous travel, late night parties, early morning call times, and makeup application after application, models aren’t exactly radiating a healthy, youthful glow on their own.

Instead, models rely on supercharged skin care to get them through Fashion Week—not only so they can instantly look good for the show, but also for the sake of their long-term skin health. Behind the scenes at New York Fashion Week, the skin care secret of choice? SkinMedica HA5 Rejuvenating Hydrator.


The lightweight serum provides immediate hydration and instant visible smoothing of rough texture, fine lines and wrinkles. Within minutes, skin is flooded with hydration and looks more rejuvenated while the silky texture of the serum allows for makeup to glide on that much easier. But the serum isn’t just a quick or temporary fix—it goes beyond anything that a primer or average moisturizer does by providing actual long-term skin health results.

The HA5 Rejuvenating Hydrator is comprised of 5 forms of hyaluronic acid that are optimized for both short-term gratification and improved skin hydration texture and radiance with regular use. The serum is powered by a proprietary ingredient, VITISENSCETM, which harnesses potent antioxidants from flower stem cell extract, sugar complex and a peptide complex to support skin rejuvenation. Within 15 minutes of applying HA5, skin looks visibly smoother, minimizing the appearance of fine lines and wrinkles and hydration levels are boosted for up to 8 hours (a godsend when going from show to show in winter weather). 

By now you might be thinking, "But I'm not a Fashion Week model--how does this product apply to me?" Well, this is one insider secret that everyone can steal, especially if you have aging skin. 

As we age, hyaluronic acid a natural “water-loving” substance that keeps skin supple and gives it a youthful radiance and firmness starts depleting. Between the ages of 40-50, your skin has lost 50% of the hyaluronic acid it had at age 20, and as a result, your skin loses ability to remain hydrated, leading to the formation of lines and wrinkles. In 8 weeks of continuous use, SkinMedica HA5 Rejuvenating Hydrator improved the appearance of fine lines, wrinkles, and skin texture by supporting the skin’s replenishment of hyaluronic acid levels and ability to retain hydration, resulting in more rejuvenated skin.

Learn more in the video above.


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