Kiehl's Teams Up With Zoolander to Keep Everyone Ridiculously Good Looking

Derek Zoolander has moved on from saving kids who can’t read good to saving adults that don’t age good. But this time, our favorite male model is getting a little help from his friends at Kiehl's.

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The skin care brand is opening the The Derek Zoolander Center for People Who Don't Age Good (otherwise known as DZCFPWDAG), a pop-up shop described as a “state-of-the-art, anti-aging center in New York City’s Meatpacking District.” According to the press release, the site was handpicked by Derek “because this neighborhood has one of NYC’s largest populations of ridiculously good looking people.”

The public is invited to experience the Center’s 6.5 step youthification program, a complimentary custom skin care journey administered by “ridiculously good-looking and supple-skinned, male models.”

If a jaunt to New York City isn’t in the works, adults who can’t age good everywhere are encouraged to pick up two limited-edition skin care sets, available on Kiehls.com and freestanding stores: “The Ridiculously Youthful Collection” and “The Blue Kiehl Men’s Collection.” The first, which will set you back $26, is meant for both men and women, and includes three of Kiehl’s most well known and heaviest-hitting anti-aging products.

The Center will be  at 77 8th Ave., New York, opens to the public at 4 PM, Tues., Feb. 9, and will be open Tues., Feb. 9th to Thurs., Feb. 11th  from 4 PM to 8 PM; Fri., Feb. 12th from 3 PM to 9 PM, and Sat,, Feb. 13th, from 12 PM to 6 PM.

Check out dzcfpwdag.org for the full deets.