Age-Old Beauty Meets Modern Tech
By Liz Ritter, Executive Editor |
So many skin-care lines boast of “age-old ingredients” that women of certain cultures have relied on for centuries. But who really started them? And how old are they? We took a look at some of the oldest beauty ingredients and traditions in the book, and the best offerings out there that provide a powerful modern twist.
With a serious celeb following featuring names like Mila Kunis, Emily Blunt, Jessica Alba and Cameron Diaz, all-natural, anti-aging line Baszicare successfully merges Chinese medicine with Western skin-care science. Its proprietary blend, a root, mineral and herbal concoction of Reishi, ginseng, royal jelly, Dongquai and aloe, was specifically chosen by the founders based on historical Chinese records; its really unique water-activated formulations and DNA-targeting high-tech ingredients round out the line to make it super effective.
From the Earth
Revolving around three ingredients—sea salt, algae and clay—from the “primordial earth” and nutrient-rich water, Pursoma is a brand that is big on detox. As the names suggests, it is also all about purity and simplicity (some of its masks only contain a single ingredient!), and the company believes that natural is the best and most effective way to go when it comes to rounding up the most potent ingredients. What makes it unique? Even though the formulations feature the basics, the products target some very modern-day tribulations, as the company claims they help rid the body of heavy metals, radioactive materials and damage from daily stressors that come about from our constantly connected world.
Nature + Science
Drawing upon the wisdom of Japanese nature philosophy and a combination of ancient Aztec and Mayan herbal remedies, Phylia de M.’s line of highly targeted hair and body care also mixes in some modern science (as well as some seriously organic botanicals cultivated from the company’s own garden only at certain times of the year to ensure freshness). According to the company, its innovative hair care can actually detox the scalp and nerves to encourage the body to renew cells and restore keratin, giving strands the potential to be thicker, fuller and lush.