Breaking News: Revlon Relaunches
By NewBeauty Editors |
Ask any true beauty enthusiast how she feels about her favorite lipstick and you are likely to hear the word love. “I love the color.” “I love the texture.” “I love the staying power. ” And while these attributes are important factors in cultivating her affection, the true takeaway is more closely akin to “I love the way this lipstick makes me feel.”
Revlon, with their global brand re-launch, is on a mission to inspire love—first for each other, then for their lipsticks. With their first global tag line in over a decade, the “Love is On” campaign kicked off today in the middle of New York City’s Times Square.
To ignite this love fest the brand unveiled their Global Love Beacon, a massive interactive billboard that captures pictures of people’s “love moments” on-site and then shares them around the world.
While a jumbo “kiss cam” is sure to make you feel warm and fuzzy, especially over the holidays, the real good news is that the products are worth the hoopla. In fact, once you try the new Revlon Ultra HD Lipsticks you might just break up with your old standby. In 20 full-impact shades they glide on effortlessly and pack a serious color punch.