Take Flight With Benefit Cosmetics
By Anna K. Fryxell |
The moment you leave the house right before a big trip can be a stressful one. It’s that time where you rack your brain trying to think of anything you could have forgotten to pack. But it looks like you’ll have less to worry about soon, at least in the makeup department. That’s because Benefit Cosmetics is rolling out makeup vending machines at airports across the country.
The vending machines sell 20 of Benefit’s best-selling products like They’re Real! Mascara ($23) and The POREFessional Primer ($30). And it get’s even better! There’s a display screen at each machine that gives you descriptions, applications and even videos about each product.
“It’s wow on wheels!” say Benefit’s Julie Bell. “It’s sexy, fun and an innovative new way to introduce our instant beauty solutions and ‘laughter is the best cosmetic’ brand motto to hundreds of millions of travelers that fly each year.”
There are currently vending machines at airports in Austin, Las Vegas and New York, but they have plans to reach as many as 25 additional major airports this fall.