CC Cream: Katie's Secret for a Good Hair Day
By Anna Jimenez, Editorial Video Director |
Because you were likely slathering on your favorite CC face cream this morning and thinking, "I really wish someone would come out with this stuff for my hair," Alterna has launched the first complete correction cream for your tresses this month.
Like CC creams for face, Alterna's Caviar CC Cream Leave-in Hair Perfector ($25) is multifunctional. "It’s both a treatment and a styler and works on dryness and uneven texture for all hair types," Joan Malloy, president of Alterna Haircare told WWD.
The cream contains caviar extract, a blend of marine botanicals and vitamin C to give the hair 10 benefits in one simple step, including shine, smoothness, strength, UV and heat protection, moisture and light hold. Better yet, all hair types can use this miracle product. Just apply to clean, towel-dried hair and style as desired.
It's certainly making Katie Holmes', Alterna spokeswoman and co-owner, strands polished and shiny. "Before partnering with Alterna, I always thought I needed many products to make my hair look good. When I tried the CC Cream I was impressed that this one cream could be utilized in so many ways. I’ve used it as an overnight deep treatment, a blowout cream, and it keeps my ends looking healthy and frizz-free throughout the day," says Holmes.
What do you think? Will you try CC cream for your hair?