Éminence Will Plant a Tree for Every Product Sold
By Marissa Hicken |
Éminence Organic Skin Care, a NewBeauty and celebrity favorite, has always been committed to the environment—from their packaging to their production—the brand has always been practicing ways to reduce its carbon footprint without sacrificing the integrity of their products. Now they are taking that commitment to the environment one step further.
As of November 26th, one tree will be planted for every active organic or Biodynamic product purchased, a portion of the proceeds will go towards planting a tree to help clean up our air and support the world’s natural resources. Joining forces with Trees for the Future, Éminence is estimating that in the first year of the program they will be able to plant the equivalent of over 1000 football fields of trees.
“We are an organic company with a commitment to the environment, so naturally planting trees fits in with our philosophy," says president and founder of Éminence, Boldijarre Koronczay."But more importantly, reforestation helps to combat the major crisis of global pollution and climate change."
We didn’t need a reason to use Éminence before, but better skin and a better environment? Count us in.
What’s your favorite Éminence product?