Living Proof Welcomes New Friend, Jennifer Aniston
By Marissa Hicken |
There’s not much to dislike about Jennifer Aniston, the beautiful girl-next-door actress, and her famous golden strands are no exception. One of our favorite hair-care brands, Living Proof, became even more likeable this month after announcing Aniston as a new co-owner and spokesperson for the brand.
“Jennifer embodies everything we stand for—a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies,” says Living Proof CEO, Jill Beraud. “We love how personally vested she becomes in her business ventures and are thrilled she is willing to put that passion into our hair-care business.”
It’s no question that Aniston knows hair. From the iconic “Rachel” cut she sported during her days on “Friends,” to her flawless red-carpet looks, the actress’s tresses are always top notch. We’re very excited to see what Jen can bring to the table in her new role, which will entail collaborating with stylists and scientists on new product ideas as well as brand development and marketing direction.
“What caught my attention about Living Proof is the company’s unique approach to hair care—using scientific technologies to offer women actual proof in a bottle rather than hoping for results. I’ve tried so many hair-care products,” says Aniston. “Over the years, my hair has been subjected to everything...blow dryers, flatirons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world.”