Rachel Zoe Introduces DreamDry
By Anna K. Fryxell |
Stylist to some of the biggest celebrities and reality star Rachel Zoe has caught our attention with her ever-expanding fashion empire. But it turns out that she’s not stopping at style. The Bohemian queen recently announced that she will venture into the world of hair later this year.
Zoe will soon provide what she calls the “ultimate blowout” at her very first salon called DreamDry with partner Robin Moraetes. The blow-dry bar will open in New York City’s Flatiron neighborhood and they hope to elevate the concept with new programs and technologies.
“Hair is the perfect way to reflect your personal style—it’s such an important component of creating and completing your look,” Zoe said in a recent interview. “To me, hair should be considered an accessory—it changes by event, season, mood. With DreamDry, we are creating a place where women can go to ensure that their hair is consistently as stylish and chic as they are.”
Stay tuned for more updates.