A Dry Shampoo To Top All Dry Shampoos
By Anna Jimenez, Editorial Video Director |
Dry shampoo, to me, is the best innovation in hairstyling since, well, hairspray. The way I feel about a really excellent fresh start-in-a-can/bottle/powder is pretty much the way Marilyn Monroe felt about a diamond: It's a girl's best friend.
Hardly a novelty, dry shampoos have become a dime a dozen these days, as almost every major hair-care company has unleashed their own version. I'm not upset about this. Believe me, I'm all about healthy competition, but I've discovered that despite the influx of new dry shampoos, to find a real standout superstar isn't as easy as an oily-haired gal might think.
Most tend to either barely soak up oil, make your hair feel dirtier in a different way or leave a white powder all over your scalp (convincing all your friends you have a bad case of dandruff, and not that you're simply in-between washings). Well ladies, there's a new sheriff in town.
On the heels of the announcement of L'Oréal's new state-of-the-art Global Hair Research Centre located in Paris Saint-Ouen-a 100-million-euro investment (one of the largest in the beauty giant's long history)-the brand unveils yet another home run hair-ro (get it?). The new L'Oréal Professionnel Fresh Dust Hair Powder ($19) isn't just another dry shampoo. Well, technically it is, but it's way better than others on the market.
This micro-fine spray powder absorbs oil at the roots like a champ. It smells great. It doesn't leave any kind of sticky residue and it gives pretty intense volume to my normally limp hair. A couple generous bursts from the aerosol can and you'd think I washed and blow-dried my hair not two days ago, but two minutes ago.
Go ahead, give it a spray and tell me: What dry shampoo has changed the way you feel about dry shampoos?
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