A Less-Damaging Flat Iron Debuts

Anyone that uses a flat iron fluctuates with their love for it. Sleek, shiny strands? Yes, please. Dried out, too-straight limp locks that border on the edge of fried? No thank you. So what's a frizz-fighter to do?

It looks like the folks over at Ferrum-after 10 years of working on developing it-have figured it out. The company's new flat iron takes pretty much every trouble you've ever had with other hair tools into account to create a superior straightener. The styler looks standard, but the actual tourmaline-coated ceramic plates-one side is padded with a lightweight piece of fabric that omits zero heat-are designed to leave hair healthy and shiny without the heat damage that other irons can instigate. The result? Our strands were left looking sleek (but not stick-straight) with a nice amount of volume and some “bend” that looked like an in-salon blowout.