Good As Gold

One of the most coveted metals in the world, gold is associated with lavishness and luxury-La Prairie scientists have long been fascinated by its skin-rejuvenating abilities. The precious metal, which provides both immediate and long-term benefits, has long been used for its anti-inflammatory properties, and more recently, to slow the signs of aging as it increases skin elasticity and firmness.

Counting skin-repairing ingredients like peptides, quartz and liquid crystals and even micro-particles of gold, Cellular Radiance Concentrate Pure Gold is a complexion perfector that isn't designed to simply target the signs of aging but rather enhance the skin in terms of increasing its natural functions-think an improved repair process, more energized cells and skin that functions optimally. Besides lightening dark spots and firming the skin, the gold-flecked fluid also boosts the skin's oxygen intake, leaving it with a healthy glow and the faintest hint of shimmer.

Cellular Radiance Concentrate embodies the luxury of gold as well as other rare and technologically advanced ingredients, some of which are natural in form. “In the development of Cellular Radiance Concentrate Pure Gold, there were no limits-it was decided that no expense would be spared,” explains Holly Genovese, vice president of retail marketing and sales education for La Prairie. “Thus, we are able to offer a serum concentrate with unparalleled benefits.”