Sears To Expand Beauty Section

Breaking news while watching the evening news: We're about to have yet another major location for our beauty needs! Sears has announced they will have more beauty products, including those by L'Oreal, CoverGirl, Maybelline, Revlon, Essie, OPI and Sally Hansen brands, as well as skin-care products and fragrances. In a nod to prestige department store counters, beauty advisors will also be in stores to offer makeup tips.

Colorlab Custom Cosmetics and Sears also announced a partnership recently. The new partnership will result in store-goers being able to take advantage of in-store consultants who can customize blends of foundations, lipsticks and creams for them. This is really exciting news for those of us who frequent the chain-and at the very least, a new convenience option. Do you think you will be utilizing the expanded beauty options at Sears?