Are You Applying Mascara Properly?

Made to temporarily thicken, darken and lengthen lashes, mascara can have subtle or dramatic effects, depending on the formula and brush you use. However, the way you go about applying it can bring out the best in your chosen product, or prevent it from living up to its potential.

Try following these steps to make the most of your mascara.

CURL
Even if your eyelashes are naturally curvaceous, curling them will create uniformity, so your lashes look controlled-not tangled.

PRIME
Lash primer is typically clear or white, and it helps set the curl and keep it in place. Most formulas add structure and volume, too.

ZIGZAG
Use the tip of the wand to apply mascara in a zigzag motion, building the formula at the base. Wipe off any excess product, and use the wand from the middle of the lash to the tip.

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