Natural Skin Nourishment, Pure And Simple

You've heard of products being labeled "certified organic," but how about "certified natural"? It's a surprisingly difficult designation to achieve, especially when the Natural Products Association seal is the goal. This 74-year-old organization is stringently selective about which products it backs, and Bioelements' new All Things Pure collection meets its ingredient, responsibility, safety and sustainability standards.

Of the four formulas in this professional-level line, our interest was particularly piqued by the Eye Oil-or more accurately, Eye Oils. That's because this line-softener is made with multiple oils- jojoba, sunflower, evening primrose, sesame, orange and lavender, several of which can be called organic-plus elemi essence. The vitamin E found within serves not only as an antioxidant, but as a natural preservative.

Although All Things Pure Eye Oil does wonders around the eyes, your entire face can benefit from its hydrating, glow-promoting powers. Thanks to the protective moisture barrier this blend bestows, skin of every category looks healthy and youthful with just a few drops.

And because the NPA deems it worthy of their ambitious emblem, you know those drops adhere to the purest principles.