Mascara With Mouthwatering Color

Most mascaras get their color from iron oxides, common chemical pigments that are used in everything from ceramic glazing to MRIs. Although they aren't harmful, cosmetic-grade iron oxides are typically synethic, and some of simply want a more natural option.

100% Pure offers exactly that with their incredibly innovative Fruit Pigmented Ultra Lengthening Mascara. Depending on which hue you choose, the color is provided by blackberry, blueberry or black tea.

Remarkably smudge-resistant, this clever mascara also contains a host of other healthy, natural ingredients like green tea, honey, pomegranate, acai, and strengtheners like panthenol, vitamin E and protein from oat and wheat.

We love innovative alternatives, and Fruit Pigmented Ultra Lengthening Mascara is one of our favorites-naturally.