Shu Uemura Shuts Down In The Us

2010 has been a rough year for beloved beauty brands and the customers who covet them. Less than three months after Estee Lauder ceased global sales of Prescriptives, L'Oreal has now announced that Shu Uemura operations will be ending in the US.

The news comes two years after the death of Shu Uemura's namesake founder, a makeup icon since the 1960s, although there was no mention of his passing in L'Oreal's statement. Instead, their luxury division president, Carol Hamilton, said, "Going forward, we decided that L'Oreal USA would be better served by focusing on our other strategic luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Kiehl's, and fragrances."

There is some good news: L'Oreal, which acquired the brand in 2004, assured fans that Shu Uemura products will still be available for purchase online at shuuemura.com, where they will continue to launch new products. Furthermore, their Art of Hair collection will continue being stocked on select US salon shelves and on shuuemuraartofhair-usa.com.

However, Americans who love the zen-like Shu Uemura store and counter experience will no longer have the opportunity for in-person purchasing unless they travel to one of the 18 other countries where the brand will continue to operate.

What's your favorite Shu Uemura product? Are you OK with shopping for Shu Uemura online? Let us know by leaving a comment below.

14 Comments
  • EMILY
    Posted on

    In the mid 90’s our family friend introduced She Uemura to me. At first i find the brand so expensive especially the make up brushes and tools. I was allergic to the cleansers and make up but I LOVE THE MAKE UP BEAUTY TOOLS!!! I first bought my first eyeshodow brush almost 20 years ago but up to now it still looks like new, even if the black paint on the handle has been falling off but the brush is still looks like new since they’re using real horse hair. During that time it was expensive but it was really a very good investment. I bought my one and only eyeshadow brush in HONGKONG. :)

  • Crystal
    Posted on

    Not okay, bring Shu back

  • anonymous
    Posted on

    Will we still be able to buy the hair products as well? I love-love the fiberlift gel.

  • anonymous
    Posted on

    I live in Huntington Beach, CA and can NOT find a salon that cares Shu Uemura. Is it possible that you may be selling to beauty supplies? That would be so much easier than buying on line. Can you tell me of some places to buy your products here in HB? How much longer will the store in South Coast Plaza be open? Thanks for your help.

  • Andrea
    Posted on

    Oh I am so disappointed! I absolutely love their lip gloss - it has been one of the only glosses that does not dry out my lips. I did go on-line to order it, but left only to discover that the color I desired was no longer available. I will try again now that I know they will continue to sell on-line.

  • wendy f
    Posted on

    I feel like I'm going to be "lost", since I've been using Shu for over 10 years. The colors and range of products are wonderful and much less money in comparison to other department store brands. If L'Oreal had marketed this brand effectively, they wouldn't be shutting this line of products in the US

  • Pauline Russell
    Posted on

    What a shame. They didn't market a great product sufficiently to puncture people's awareness and make women want to try it. If consumers had, they'd have found the makeup performs beautifully (especially the painting eyeliner) and the makeup brushes are sensational -- the range of widths is so much more than offered by other brands.

  • anonymous
    Posted on

    ali, the last paragraph says "Americans who love the zen-like Shu Uemura store and counter experience will no longer have the opportunity for in-person purchasing unless they travel to one of the 18 other countries..."

  • ali
    Posted on

    Will they still be carried at Barneys NY and Neiman's? I will buy online, but also love the experience in person. Lipsticks and foundations will suffer because one needs to try the shade with a tester to determine the right tone. I'll miss the store.

  • shu-beauty
    Posted on

    This is SAD!!! I'm a long time Shu blushes fan, and recently their Face Architect foundation!!! Of course, I've been using their curler for ages, too. But, Shu is more expensive in the US than Asia. Ppl in US buy more MAC cos it's more affordable, but again....you can't compare quality!!! It is expensive in US, maybe that's why...:(:(

  • Michelle
    Posted on

    I love the Shu Uemura lash curler, but I think it is super lame that you can't buy replacements for the plastic pad inserts and they make you buy the whole metal tool again. Total waste! Anyways, I'll have no problem ordering it on-line.

  • Angela
    Posted on

    This is unfortunate. My favorite product by Shu Uemura is their "Art of Japanese Bath" collection. I covet it and buy two bottles at a time when I see that they have the "Yuzu" scent in stock. Also, I do indeed love the waterproof mascara and eyelash curler. I will, of course, purchase the items online if they are available. I sometimes have trouble finding the "Japanese Bath" product online. Usually sold out. The Shu Uemura hair care line is really good. I have used the "Velvet Touch" line and it is excellent.

  • Kim
    Posted on

    I just started using the shampoo - I will buy it online - especially if the prices come down since I paid over $45.00 for the shampoo!

  • Denise
    Posted on

    OMG, I feel like I am losing a friend. I have been a Shu fan for a long time.. There is nothing like their eyelash curler, lashes and cleaners.. I just recently acquired their new Art of Hair Essence Absolue - which I totally love.. I will shop online but there is nothing like the touch, smell and feel of the brand in person.. I shed a tear for Shu & hope the they won't be gone for long.. till then online it will be!!