State-Of-The-Art Soap That Raises The Bar

Soap has been around for almost 5000 years. You'd think it would have evolved a bit more since the Bronze Age, but there have been pitifully few advancements in its technology. Therefore, we get inordinately excited when someone comes up with truly inspired, innovative soap, like Erno Laszlo has done.

More than just a cleansing slab, Laszlo Blue Firmarine Treatment Bar is a wonder-chunk of skin-improving ingredients. As expected, it gently washes away impurities; but long after you've sudsed up, it's still working.

Like some of our favorite high-performance serums, the Firmarine Treatment Bar (which smells exactly how you'd expect the color blue to smell) features an encapsulated delivery system-a quality essentially unheard of in soap-that ensures the distribution of firming, smoothing, hydrating and antioxidant benefits from the likes of spirulina, algae, shea butter and vitamins C and E.

More anti-aging formula than cleanser (though entirely efficient as the latter), this brilliant bar is uniquely sophisticated in a sea of antiquated soaps.