A Firming Formula With Fast Effects

It's not every day that a product launch creates a palpable buzz in the beauty world, but when it does, you can expect editors to be all over it. The latest instant skin celebrity is called FIRMA-FACE XR, and we just had to find out if it was worthy of the hype.

This colorless, odorless gel is essentially a super-fast mask. After you apply a thin, matte layer to your face, you'll immediately feel it start to tighten. After three minutes, you rinse it off with cool water, and apply your moisturizer and makeup as usual. But it's not usual at all, because you'll be activating the firming formula by doing so.

The instant wrinkle-smoothing, anti-sagging activity can be attributed to not only GABA, a natural muscle inhibitor, but also aminopropane sulfonic acid, a synthetic compound with GABA-like properties. Within minutes, thanks to these two high-tech ingredients and a little help from caffeine, you'll notice your skin looks less liny and more taut.

In the three minutes FIRMA-FACE XR is on, it also offers skin long-lasting anti-aging benefits through retinol (vitamin A), nutrient-rich wolfberry (also known as goji berry), kelp, and gotu kola.

Far less pricey than other products that claim to work similar wonders, Firma-Face XR easily-and immediately-impresses without a major expense. And now that we've tried it, we're sure all the fuss will prove to be more than a fad.