Longer-Lasting Shadow On Your Younger-Looking Eyes

We love multitasking beauty products, especially when they blur the line between skincare and makeup. Tarte is a master of this kind of cosmetic creation, the latest of which is the new Lifted Natural Eye Primer with Firmitol.

Like other eyeshadow primers, Lifted creates a secure base for pigment with its universally usable, easily blendable shade. But unlike other primers, it can reduce the look of lines by 50% in just 10 minutes.

This super-swift smoothing is due to the aforementioned Firmitol, a fast-acting blend of anti-inflammatory ginseng, collagen-encouraging gotu kola, purslane and GABA (gamma-aminobutyric acid). These last two ingredients relax muscles and nerves, so consequently, they relax the wrinkles caused by muscle and nerve actions.

The other aspect of Lifted that makes it so unique isn't in the bottle-it is the bottle. The packaging is made with EcoPure, a nontoxic, recyclable resin that allows plastic to biodegrade in under five years, but not until it's in a landfill (meaning you can keep it in your makeup bag as long as necessary without it fading away).

So Lifted is makeup, skincare, and an eco-friendly innovation? Without a doubt, it has lifted our standards for other beauty products!