A Wildly Innovative Styling Clay

One of the easiest ways to grab our attention is to show us a product with an unusual ingredient used in an unexpected way. That's why we were instantly mesmerized by hair-shaping wonder Volcanic Ash Sculpting Clay from David Babaii for WildAid.

The curious component right in the title is, to be specific, volcanic ash from the Vanuatu Islands. It's packed with minerals, and contributes to the creamy formula's ability to give your hair more volume. Obliging to both short and long styles, it's best used for creating definition and texture; and unlike many other products with that function, it doesn't create buildup. But it does have an incredible scent, due in part, we guess, to the kiwi and mango that also made the ingredient list.

But let's be completely honest: it's not just volcanic ash that drew us to this product. We love that celebrity stylist David Babaii partnered up with Kate Hudson to create a hair-care line that brings attention to the WildAid cause, which works to end illegal wildlife trade. Can your current styling product do that?