An Eco-Chic New Line, In The Flesh

September marks the US outset of an insanely sleek, health-conscious beauty line that's sure to make its soon-to-be huge fans feel more comfortable in their own skin. From the founder of the UK's equivalent to Whole Foods comes nude, a fully bio-compatible range made with overachieving natural ingredients.

The main objective of the line is to reinforce skin's acid mantle, which is responsible for keeping skin shielded, balanced, and innately moist. Doing its part in this mission is nude's Hydrating Water-essentially a toner, but at the same time, not the least bit like an ordinary toner. Misted on after cleansing, it ensures a truly pristine canvas. Vanilla and rose floral waters revive dull skin as moisture is secured by the decidedly un-prickly extracts of prickly pear.

The full range-cleansers, moisturizers, treatments and more-will have its kickoff at Barney's this month, followed by a Whole Foods launch in 2008.