Make The Most Of Your Own Stem Cells

Stem cells are ever-present in the news, and there's plenty of controversy behind the science of the embryonic kind. One company, however, has found a way to harness the power of one's own epidermal stem cells for intense anti-aging results.

Voss Laboratories has introduced Amatokin, the first topical product that increases the expression of stem cell markers in your skin. As we age, our stem cell usage becomes almost dormant, and their potential for regeneration goes untapped unless given the right biochemical environment. According to Voss, Amatokin actually produces this environment and breathes new life into epidermal stem cell colonies. And with Amatokin's functional isolates, the most common signs of aging-fine lines, deep wrinkles and discoloration-are significantly reduced. In fact, clinical trials showed a dramatic difference in the majority of participants' skin, regardless of type and color.

The much-anticipated launch of Amatokin takes place at Bloomingdale's in New York City today. But just in case you can't swing by, you can find it at bloomingdales.com.

Featured on page 85 of the Summer-Fall 2007 issue of NewBeauty.