Coca-Cola Teams Up With L'Oreal
The typical department store cosmetics counter offers face creams, lipsticks and other beauty goodies. But it may not be long before those goodies include food or drink. Apparently, Coca-Cola is teaming up with L'Oreal to create a tea-centric skincare product called Lumaé.
What Lumaé is exactly, no one knows just yet. However, unlike Coca-Cola and Nestle's latest beauty-conscious drink-the supposedly calorie-burning Enviga-which is sold in supermarkets and convenience stores, Lumaé is expected to be sold in department stores, in order to attract women who are typically drawn to higher-end beauty products.
This could mean the major development of the beauty food business. So far, BORBA claims to be the only true source of ingestible skincare; but with the buzz Lumaé is creating, it would be no big surprise to see various forms of beautifying nourishment on the market by the end of the decade.