Estée Lauder's Foundation Study

You may have heard about how the majority of women are wearing the wrong-size bra. But according to an Estée Lauder survey, even more-as many as 94%-are wearing the wrong foundation.

After a Foundation Study involving over 5,200 women, the iconic cosmetics company discovered that most women can't find the correct shade and almost as many wear the same kind all year long, even though skin tone often changes after the summer months.

Estée Lauder's answer to this sweeping beauty issue is their new iMatch System, used to determine the ideal shade, formula and finish for each woman. Full iMatch consultations are available exclusively at Estée Lauder counters. However, if you already know the correct shade for you, you can be directed to the perfect coordinating powder and concealer using iMatch Online.

1 Comment
  • JESSICAMUA
    Posted on

    In general,I disagree with telling anyone how to wear their foundation,blush/powder/eyelin­eretc. Everyone has their own style. Many light people tend to go light/lighter or mix it with a luminzer to make themselves brighter/radiant/porcelin like. An example would be dita von? teese, who stays out the sun to maintain her light skintone and wears light foundation. Others prefer to be dark/darker andsunbathe or use bronzer all over their skintone. Different people have different preferences. I hate bronzer. But maybe there is someone who loves that deep bronzed look. I cant go to them and say "dont go soo deep in the bronzer" and say its "constructive". There are soo many different styles.who is anyone to tell someone theyre wearing a too light or too dark foundation, because there is no such thing. Nicole and Sam from pixiwoo(huge makeupartists in Britain) sometimes wear paler or darker foundation and it looks gorgeous! as long as people blend it to the neck its fine....some people prefer to look bright/light/white/porcelain/bronzed/darker/suunkissed and radiant. Live and let live! also, many people's necks or faces are lighter/darker than other parts of their body! some people choose lighter or darker foundations in respect to that! leave it be.

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