When Walgreens Met Sephora
By NewBeauty Editors |
The finest French cosmetics sold at your local drugstore? Surely, you jest.
Actually, high-end cosmetics and beauty products are now available at Walgreens, CVS and other drugstores throughout the United States. In an unusual move, the chains are working to give department stores and beauty destinations like Sephora a run for their money by taking stock in the latest, greatest beauty products.
With cosmetic sales getting a 23-percent boost in the last couple of years, popular drugstores have made the decision to get in on the action by adding eye-catching displays, experienced beauty consultants, sampling and even literature on some impressive beauty products that come from the likes of Europe.
Walgreens has already added German facial moisturizers, Parisian skin toners and Grecian eye cream to 1,000 of their stores. Instead of settling for a $7 jar of low-end moisturizer, consumers can now get their hands on top-shelf products such as Lumene day cream for $29.99 or Spa Aquatique eye cream for $35.