You’re Blushing. No, Really.

It doesn't take a genius-or a pervert-to understand why Smashbox called their unique, new product O-Glow. I'd explain it to you, but I'm afraid I might start blushing. Actually, that's kind of the point.

O-Glow is the first clear-gel blush that reacts with your individual skin chemistry to turn your cheeks the color you actually blush. In seconds, skin's moisture activates what Smashbox calls the Goji Berry-C Complex (sounds kind of like a Kajagoogoo cover band, right?), which gets microcirculation going and creates an all-day rosiness. It's natural-looking, waterproof, fragrance-free, and even has good-for-you ingredients like vitamin C, pomegranate seed oil and marine plankton. Works on bare skin or over makeup.

If anyone notices your natural flush and nosily asks what you were just doing, play it coy: “O, nothing,” will suffice.