Selena Gomez Is Officially Launching Her Own Makeup Line, Rare Beauty

Photo Credits: Tibrina Hobson / Stringer / Getty Images

Last night, every last one of Selena Gomez’s 167 million Instagram followers tuned in to a Town Hall via live stream after the “Look at Her Now” singer dropped a hint that she had some major news to share. The turnout, as expected, was high, and Gomez, as expected, looked incredible, sporting bold red lip and dewy skin to break the news. 

Following the launch of her latest album, Rare, Gomez is launching her own makeup line, Rare Beauty, with Sephora this summer. 

“This is something I started working on two years ago,” the 27-year-old shared with her fans. “I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable.” 

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In true Selena fashion, the mission behind Rare runs deeper than colorful swatches and fun packaging. “It’s not just a brand. It’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable. It’s [Rare Beauty] meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves,” she continued. 

Scott Friedman, Rare Beauty’s chief executive officer, also shared: “We want to help people feel more authentically connected to one another and less alone in this world. We will work to help people get more access to support and services.”


Rare Beauty’s mission of shaping conversations around beauty, mental health and self-acceptance is already in full force on the brand’s Instagram account, which, a surprise to no one, already has more than 1 million followers. 

“The line is going to be at every Sephora store, and we will go globally next year,” said Gomez. “I want your help to build the brand, because I want it to be real—real stories, real people.” 

While we know a killer bold lip will be part of the lineup, we can’t wait to see what else the brand has in store. Stay tuned to NewBeauty for updates.