Everything We Know About Lady Gaga's New Beauty Line
By Allison Levy |
Updated on July 18, 2019
Flash-forward to a few months before the official launch and Haus Laboratories is already a massive success. Amazon Prime Day was the first opportunity for fans everywhere to pre-order some of the gorgeous line, on both Amazon and HausLabs.com, and it took no time at all for the products to creep their way onto the Amazon's top 10 best-seller list.
The Poker Face singer launched three bundles for pre-order, including the three-piece All-Over Color, Lip Gloss and Lip Liner ($49) in six different color combinations, Le Riot Lip Gloss Duo ($32), offered in three different pairs as well as the limited edition RIP Lip Liner Duo ($26).
Image Courtesy of Haus Laboratories
According to a Haus Laboratories rep, HAUS will release six different collections—all are not available for pre-order—each hitting at less than $50: HAUS of Chained Ballerina (pictured), HAUS of Goddess, HAUS of Rose B*tch, HAUS of Rockstar, HAUS of Dynasty, and HAUS of Metalhead. Each collection will include a RIP Lip liner, a LeRiot Lip Gloss and Glam Attack Pigment.
Once added to cart, all we can do is wait, watch a Star is Born, jam to Bad Romance, and wait until September rolls around and the official launch is sparked.
Updated on July 10, 2019
We asked, and Gaga answered! The "Born This Way" singer recently shared photos on Instagram promoting Haus Beauty with quite possibly the best caption on the internet. In it, Gaga honestly explains where her makeup inspiration began and it’s got us holding back tears.
She touches on her lifelong struggle to feel beautiful, then discusses her inspiration—her mom, *awwww*—and closes with how empowering makeup is. The love in her words is so evident, as she tells Business of Fashion, “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people," she shared. "This is about liberation.”
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
The line was developed by a team of 15 who worked hand in hand with our favorite star to create a colorful, special and empowering collection. To help match Gaga’s vision, she had her own makeup artist and BFF, Sarah Tanno, join the Haus Beauty squad. Tanno reflected on this experience on Instagram saying, “To do this with my best friend and my muse has been one of the most gratifying experiences. I hope you all feel very empowered by what we have created and love yourself. Art is subjective, it’s how you see yourself." Business of Fashion informs us that Gaga will release a multi-purpose product for the cheek, eyes and lips in six shades ($49 for three) as well as a lip gloss collection ($16).
With all this positivity, how could we not be ecstatically waiting with our wallets out? The launch will take place in September, and Haus Beauty will officially be the first beauty brand to sell their products exclusively through Amazon. Haus Laboratories will be available for pre-order beginning on July 15. As for me, I'll be refreshing my Amazon page for the next five days.
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I can’t begin to tell you how special and emotional this day is for me. A dream project built on our love of art, makeup and friendship. This is something I’ve dreamed of since I just started doing makeup with my first set of brushes. To do this with my best friend and my muse has been one of the most gratifying experiences. I hope you all feel very empowered by what we have created and love yourself. Art is subjective, it’s how you see yourself. Go follow @HausLabs for everything inspiring 💋 Thank you @ladygaga for having me part of this revolution. You are forever my muse and the most genius artist on the planet in every way. I’m the luckiest girl to call you a friend and partner. Special thank you to my incredible makeup team! @manthony783 @missphuongtran @danadelaney My assistant @shimu25 other assistants @annie_bran @kayli_rachelle The amazing hair team @fredericaspiras @petergrayhair @sen612 Fashion @nicolaformichetti Director @danielsannwald Everything @wanaynay #Hauslaboratory #HausLabs #Hausofgaga #ladygaga #sarahtannomakeup HAUS LABORATORIES PRE-ORDER AVAILABLE 7/15 @HAUSLABS #BATTLEFORYOURLIFE
Originally published on July 9, 2019
Lady Gaga’s skin care and makeup line, Haus Beauty, just leaked its promo images and we’re already obsessed. The wickedly talented Oscar winner filed to trademark the name Haus Beauty back in February of 2018 and has teased us ever since by tagging many of her Instagram pictures #HausBeauty and #HausofGaga. The actress and singer's line promises a plethora of products ranging from foundation to nail polish and even fragrance, covering all of our beauty necessities. Needless to say, "excited" is an understatement.
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While the brand has yet to share photos of any of the products themselves, the released promotional photos are being praised by fans everywhere for their natural, unedited look that lets the products—and natural beauty—shine. (Down with PhotoShop!)
Gaga has not confirmed release date yet for already esteemed beauty line, but judging from the below photos, something *good* is coming.