Sephora’s Big New Launch Is a First For the Retailer
By Carolyn Hsu |
Imagine being able to collect Sephora rewards (read: get free products) just by living your day-to-day life—getting lunch, sending in the dry cleaning, buying a latte in the morning. That might sound like a beauty lover’s pipe dream, but Sephora is about to make it a reality. This spring (exact date still TBD), the cosmetics retailer will be rolling out its first-ever branded credit card, giving their customers even more incentives head to their nearest Sephora and accrue rewards even when shopping elsewhere.
While most details of the card are still under lock, we know that consumers will have the ability to choose between a Sephora store credit card, a Sephora Visa Credit Card and the premium Sephora Visa Signature Credit Card. In addition to access to in-store and online Sephora rewards, users will also be able to tap into Visa’s range of benefits including a long list of travel perks, depending on which card they get.
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“The launch of the Sephora Credit Card exemplifies Sephora’s loyalty philosophy in every sense; it considers all the most-loved aspects of Sephora—the amazing product, services, experiences and personalization—taking our client experience to the next level through special access, rewards and perks,” says Andrea Zaretsky, Sephora’s senior vice president of CRM and loyalty. The cards will launch in select markets first, with a nationwide roll out planned for the months following.
The Sephora credit cards are not the only expansion the brand has in store for 2019. They will also be opening 35 new locations across the US this year, from New York to Los Angeles, providing consumers even more places to pull out their new plastic.