This $5 Foundation Is Trending Big-Time on Reddit for Lasting a Full 11 Hours

Finding the right foundation formula can be a real doozy. Much of the process depends on trial and error, which can obviously be both timely and costly. Because of this, many makeup aficionados turn to the ultimate jackpot of all beauty advice regarding foundation tips, tricks and recommendations: Reddit.

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In a post to r/makeupaddiction, Reddit user Wsh1 shared the foundation she’s currently obsessed with, TeenVogue reports. Sharing an image of Wet n' Wild's Photo Focus Foundation ($6), Wsh1 goes on to write, "The cheapest foundation (under $5!) yet it wears just as beautifully (for 11 hours thus far) as all other ones I’ve tried! My combination-oily skin was blown away!"

In response to her post, multiple people threw in their two cents about the product as well, with responses like “Best coverage versus lightweight I have tried so far!" and "Hands down the best foundation I’ve ever tried!” flooding the thread.


Now, it shouldn’t be too surprising that this foundation has such a strong following. According to the brand, the “high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.” Translation: the foundation uses a light-diffusing complex to give skin a flawless finish regardless of the intensity of the light you’re in, meaning it'll look perfect in natural light and in front of a camera flash.

All in all, the formula is cruelty-free, available in 20 shades and comes at a super affordable price point, so you can slather on the makeup completely guilt-free. Below, check out a few of our favorite looks using the Photo Focus Foundation:



1 Comment
  • El
    Posted on

    I have this in several shades. I find it to be runny and drying. Not that impressed.

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