Target Is Expanding Their Beauty Section in a Major Way

Target has proven to be a great place to shop affordable beauty products. Starting today, it’s stepping up its game even more.

The retailer announced this morning that they will be expanding their selection, adding eight new cosmetic brands to help add more diversity to what’s available.

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The eight new brands—Coloured Raine, EveryHueBeauty, Haleys, Hue Noir, Makeup Geek, Reina Rebelde, The Lip Bar and Violet Voss—will bring in 150 cosmetics, focusing on multicultural needs. Among these 150 products, 60 more shades of foundation will be available for medium to dark skin tones.

"We know our guests have a wide range of beauty needs and preferences and we want to make sure Target has the best assortment for all hair types or skin tones," said Christina Hennington, Senior Vice President of Target’s Essentials and Beauty. "These eight new cosmetic brands will further our range of shade options—from foundation to lip—and are available at incredible prices."

All of the products are affordable and cost somewhere between $10 and $25. Not only is the inclusivity of this announcement exciting, but this is the first time a lot of these digital-only brands will be sold in a brick and mortar store. "We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target, and look forward to seeing their response to these new cosmetic brands," adds Hennington.

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