Jennifer Lopez Is About to Launch Her Very First Makeup Collection
By Elise Minton Tabin , Executive Beauty Editor |
She’s the queen of perfectly tanned, glowy skin that radiates with intensity so hard that even a lightbulb would be jealous. Known to rock virtually every look in the books from a well-defined red lip to a razor sharp cat’s-eye, and everything else that falls in between, diehard J.Lo fans and makeup junkies alike will be pleased to know that the superstar is launching her very first makeup line on April 26.
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Aptly titled Jennifer Lopez x Inglot (she teamed up with the Polish makeup brand Inglot and was involved in everything, including creating and naming the shades, the ad campaign and the packaging), the 70-piece limited-edition collection is set to include everything to color the lips, eyes, cheeks—with highlighter, of course—and lashes. And, undeniably, bronzer will be key here. The matte offering, named “Boogie Down Bronze” and emblazoned with J.Lo’s initials, is destined to be a hit with its blend of cool and warm tones. "What I think is unique and exciting is our Freedom System Palette, which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!," says Lopez.
Both Lopez and her on-again, off-again (right now they are "on") longtime makeup artist, Scott Barnes, teased the collection this morning on Instagram.
This isn’t Lopez’s first go at beauty. She reaped success from her early 2000's fragrance collection. But makeup, that’s a new thing, and there’s no one better we would rather stockpile cosmetics from than the queen herself.