WEN Just Launched Something Totally Unexpected in the Beauty Space
By Liz Ritter, Executive Editor |
Between long-time devotees and lots of buzz (both good and bad) there's no denying WEN holds a very high ranking in the world of hair care. The products have always been promoted as being good to use on the body (and pets!), but now the brand is branching out into some new territory with the launch of two lip products that are specifically targeting cold-weather beauty woes.
Coined Bella Spirit, the treatment-focused collection consists of an Exfoliating Lip Scrub and Sheer and Translucent Lip Treatments (all three run at $35). The scrub isn't the standard; a gentle lemon and rice blend replaces the traditional sugar granule for, what the company calls, "a gentler alternative." There's also a ton of vitamins, essential oils, shea butter and the company's proprietary bamboo water, arnica and vitamin K blend in the mix to round out the hydration payoff.
Playing up the same powerful ingredients, the two lip treatments are an immediate answer for parched winter lips. The Sheer version isn't an in-your-face pigmented product, but more of a barely there, universal tint that works on everyone. The Translucent variety is totally clear with a hint of glossy moisture.
Both deliver serious hydration that works as soon as you apply (bonus: the stick applicator is super convenient) and even better when used in tandem with the Scrub.