This Is the No. 1 Selling Stretch Mark Brand in the U.S.

Stretch marks plague most of us, but with plenty of solutions on the market to prevent and diminish them, they’re not as permanent and unavoidable as we all thought. However, not all options work, which is why most of us stick to the best-sellers when it comes to stretch mark–reducing products.

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According to statistics gathered by market research company IRI, the number-one selling stretch mark brand in the United States is Palmer’s Cocoa Butter Formula, and for good reason. The brand, which was founded in the mid-19th century, is well known for its products that intensely condition and nourish skin. Using a blend of pure cocoa butter, vitamin E, collagen and elastin, its products help to reduce the appearance of stretch marks on the tummy, hips and thighs.

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Obviously if Palmer’s anti-stretch mark formula is still flying off shelves decades after its inception, we can’t help but assume it works wonders for your skin. At only $7 a bottle, it’s certainly worth a try.