Clairol Just Made Big Changes to Its Nice’n Easy Color Collection

If you're a DIY hair color person, I'd bet you've tried Clairol Nice'n Easy—it might even be your go-to. But, with at-home hair color comes a list of common frustrations like the smell, the mess and potentially imperfect results that don't mimic those you'd get from a salon professional. 

So to make the process way easier for those who favor the lower cost and convenience of refreshing your strands in the comfort of your own home, Clairol decided it was time—after more than 60 years—to update all 47 shades of its cult-classic Nice'n Easy formula, and the new products just launched this month.

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With the goal to bring the salon into your home, the brand is introducing what it calls a "groundbreaking innovation" that took more than two decades to develop. "Now more than ever, consumers are expecting more from their at-home hair color," says Anna Vorrias, vice president of global and U.S. marketing for Clairol. "True innovation in this category has been long overdue, and our scientists have been working on this new formulation for more than 20 years in order to address the biggest concerns women tend to voice about at-home color: damage, color results, smell and mess."

These are the key modifications and upgrades to the Nice'n Easy collection that you should get excited about:

The formula now conditions as it colors.
"The first key innovation is the EDDS damage-blocking technology, which helps block copper-induced damage that occurs while coloring your hair (microparticles of free radicals, like copper, scratch the surface of the hair cuticle during a chemical reaction such as coloring)," says Vorrias. "It not only helps block damage, but also helps color last longer." 

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You no longer have to worry about product dripping down your face.
The formula has also been tweaked to make it a cream rather than a liquid, which eliminates the messy dripping problem and creates a more precise application process.

The terrible ammonia smell is gone.
Clairol's new ammonia-trapping technology helps encapsulate the strong scent so it never reaches your nose. And furthermore, the brand worked with a fragrance company to create a "fresh, floral scent" that it says is a first for at-home color. 

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The risk for allergic reactions has been minimized.
One reason many women steer clear of at-home hair color is because they're scared of having an allergic reaction, which happens more often than you think (it can happen in salons too). To solve this problem, Clairol created a revolutionary dye molecule called ME+ to replace traditional ingredients that are potential irritants (PPD and PTD), while still giving hair beautiful, natural-looking color. "The search for an alternative molecule that wouldn’t compromise the color result has been ongoing for decades, and Clairol is the first to succeed," says Vorrias. Note: It's still important to check with your dermatologist before trying a new product, as allergic reactions can still occur in certain situations.

So, if you've strayed from the idea of doing your own color all these years because there wasn't a good option, you may want to reconsider. And with nearly 50 shades to choose from, you're bound to find a hue that works for you. The new collection is now exclusively available at Target.com and will roll out to additional retailers in February.   

80 Comments
  • Jayne Wood
    Posted on

    I absolutely hate the new formula! It doesn’t cover the grey! Horrible!

  • Sue
    Posted on

    I had a bad experience with the new "unimproved" version also. Why did they go and screw up a good product?

  • Lisa K
    Posted on

    OMG!!..I thought it was just me!!..I too have been using Nice and Easy 6A/114 (light ash brown) for years and then I used the "new and improved" formula (6A). It was at least 3 shades darker than before.Everyone asked me why I colored my hair black!...I was so embarrassed.I have since tried the shade 7 Dark Blonde, (3 to 4 shades lighter than 6A), hoping that might get me closer to a 'light brown', but that shade came out too red! I give up!!..I will have to start using another brand!

  • Cherry McSharry
    Posted on

    I've used Nice'n Easy 100/9PB for almost 50 years. Loved the colour and shine. Just sent for 6 boxes as I can't buy it here in France. The new and improved version is awful. It came out several shades darker, left my hair dry and itchy. It stained my clothes and towels. I am so disappointed it was so good before. Clairol have refunded me the money I paid for the hair colour. They said they have had loads of complaints about the changes. Why aren't they listening to their loyal customers, please put it back to how it was.

  • Susan
    Posted on

    I too have been using for about 20 years. I always got compliments on my color. I always used Natural Light Neutral Brown. This is not available in the new formula so I tried Light Brown. My hair was a dark, dark, blackish brown. Terrible!!! I also had trouble getting the staining off my scalp, ears, neck, and face. The old formula did not do this. I have now switched to Loreal after all these years. What an epic fail for Clairol!

  • Diane
    Posted on

    I have used nice n easy for over 10years. The new formula is beyond awful. The colour goes much darker and my hair felt terrible afterwards. I had to pay a fortune at a salon to sort it out. I will never use this brand again.

  • Sinead Kerr
    Posted on

    So disappointed in the new formula the colour that I've used for 15 years is gone I was stopped in the street before to ask what the colour was now my friends are all asking why its so dark why have I changed it I'm going to have to find a new colour really annoyed - Dark Auburn is no longer as it was

  • Caroline
    Posted on

    The new Clairol Nice and Easy is horrible. I used the light ash blonde 9a/102 and loved it in the past.The new formula burned my scalp and had orange tones at the roots . It is hard to squeeze the tube and mix it. Also I had clumps of hair in the sink after rinsing this trash out of my hair. I bought the Clairol purple shimmer shampoo to tone it down. Looks much better. Clairol have you lost your mind.....Why did you have to change...please go back to the old formula !!!! Caution ....don't ruin your hair with the new formula !!!

  • Lynette Cartwright
    Posted on

    Have used Nice & Easy for 20 years I am blonde & used 100 it brightened my hair & gave it lovely highlights.The new Nice& Easy has made my hair a dirty blonde & made my scalp itchy. Will never use again unless they go back to the old formula . There are so many bad reviews I just hope they take them on board & change it back.

  • Mieke
    Posted on

    Bought the new formula: blonde. Came out light brown, no highlites and drab...…… I want my money back. Used it for over 40 years, but NO MORE..

  • ann
    Posted on

    I spent 30 minutes in the CVS TRYING TO DECIDE WHAT # I SHOULD USE. I always used 87. I am afraid to use the product after reading these terrible comments. I always used your product because it gave my hair BODY. GO BACK TO THE DRAWING BOARD AND LISTEN TO THE LADIES.

  • Ann
    Posted on

    Well, I bought what was supposed to be the same color, medium blond. The stinging started right away and on top of that, my hair is now medium to dark brown. In a bit of a shock....

  • Jus
    Posted on

    Like many previous comments - I have used this same product for years and always found the colours lovely and natural looking and yes - a bit smelly, but the product has been manageable. I have now used the new product twice to dye my roots and both times felt a stinging sensation on my crown (where I apply the dye first). I am now experiencing some hair loss!?! I am afraid to use the product again now and am not sure what to do - I've a few weeks to decide whether to change products before my roots start showing again or risk a further allergic reaction!

  • Jane Salt
    Posted on

    Have used Nice n easy for 20 years but having to change to another brand now because this new formula has totally wrecked my hair. It looks and feels like straw after one use of the new 'improved' ones. Not only that the light ash blonde is at least 2 shades lighter. I HATE it. Thanks Clairol for screwing my hair up just before a holiday. I will never buy your products again.

  • CHARLENE L MORRIS
    Posted on

    I totally agree with all of the negative comments here about the new Clairol Nice and Easy. What a disappointment. Bring back the old formula please. I have used Nice and Easy since 1976 and now have to find a totally new product to try to repair the dry damage this has done to my hair.

  • Alice
    Posted on

    I could not agree with you all more - the new colour is AWFUL. I have used Dark Brown for years and now I have black hair at my roots (as I was only doing a touch up) and dark brown elsewhere. Like so many people I had waited to do my roots as I am going away and now I have two tone hair. It has marked my skin and after three washes is not fading. Bring back the old colour or I too will be changing brands or god forbid going back to the hairdresser. I may have to do that anyway to get the colour corrected!!

  • Anonymous
    Posted on

    The new formula left me with black hair....I am so embarrassed!!! No highlites and shine. I have used it #115 and 116 for years and always got lots of comps. Perfect color for me and used light brown in new formula and turned black. I will not use again.

  • Liz
    Posted on

    I was in the process of trying to figure out what the new number and shade description would be to match what I had been using when I decided to go on line for the answer. I'm glad I did. Now that I see these frightening comments I will be switching brands. I have been a loyal customer for years - the company is going to get a rude awakening when their product nose dives. It's much harder to get a customer back. Thanks to all the online posters.

  • Marcie
    Posted on

    The new formula is terrible! Why did they mess with a good thing?? I've used Clairol Nice'n Easy for years, but no more. So long, Clairol! I'm switching to another brand.

  • Jean
    Posted on

    What a mess! I have used Natural Reddish Blonde 108 for 30 years. I bought the 108 Reddish Medium Blonde in new formula and now have FLAMING red hair. Bring back the OLD formula as I will NOT be using this again! After 30 years, I need to look for a different product and hope for the correct color.

  • Elaine
    Posted on

    this new formula is crap, my hairdresser says it's made my hair extremely dry and the colour has drastically changed and is also flat and dull, I will be looking for an alternative product after 30+ years of using Nice and Easy!!!!!!!!!!!

  • Peggy
    Posted on

    This was a "New Coke" mistake, please bring back "Classic Clairol". I've used Clairol for 30+ years for 2 reasons 1) The tube of conditioner. 2) I learned from my mother to mix two shades to come up with my own. The creme doesn't really allow for that. ALSO, bad timing on my part... I had let my gray go for 6 months, because I became a grandma and had permission for gray... But I wasn't ready and when I purchased hair color again... THIS is what I got.... I should have listened to my intuition and returned it. Time to find something new. This stuff just doesn't wash out easily. The color is dull. So disappointed...

  • J
    Posted on

    Terrible!!! No longer Nice & Easy...Now it is Hard & Burns. Literally 4 days later and I still have noticeable burns on my scalp. The color on my greys is already wearing off. They say it was to have a more gentle formula using Me+ instead of PPD, etc. to reduce the chance that someone might develop an allergy. Everyone knows that if you are a first time user, you test a small patch to make sure that you are not allergic. Find a formula that is compatible for your skin/hair. Did they ask any consumers if they wanted a COMPLETELY different product?? They made this MAJOR formula change. It is NOT the same product. If Clairol wanted to make another formula, fine, make a different line to address the 2.4-6.2% that have possible allergies to the current formula. Or let them go to companies like Madison Reed. But to completely change your formula and call it an improvement is B.S. And I have the burns and bad color to prove it!!

  • Joan Anderson
    Posted on

    After using the New Formula my hair is falling in Clumps. I have used Nice and Easy for Years.

  • Kathy
    Posted on

    I am beyond disappointed! I am mad! I got the color they said was like my old color I had been using forever and did my hair tonight to look nice for church in the morning. Well, I get out of the shower to be greeted with silver, blue, gray hair! I was going for my usual light blonde! I don't know what to do. I have looked on line for all the 'remedies' listed and nothing is really helping. I have church tomorrow and I look like this. I could cry!!What could be wrong with it? LIke I said, I have used this color for years! NOT happy!

  • wendy dersley
    Posted on

    give us our old hair colour back, in our old box, with the old numbers or im going else where

  • A.H.
    Posted on

    Very disappointed - I too want he old formula back. This new one does not cover the grey the way the original one did....not happy at all!!

  • Brenda Spencer
    Posted on

    What a let down!! I was left guessing which number to use.. what is the new number for the old 101?? it should of been printed on the new packaging, please reply ASAP

  • Lori
    Posted on

    Like the overwhelming majority of N&E users who have left their comments here, I too am extremely disappointed in the "new and improved" Nice N Easy hair color. It might be new but it certainly isn't improved! The old formula covered my stubborn gray, left beautiful highlights and conditioned my hair. It was both Nice and Easy! This new formula is total garbage. It has a sickening smell...that doesn't go away for days. It stains EVERYTHING, including my face, my sink and towels, the one thing it doesn't stain is my hair...horrible gray coverage and no beautiful highlights. My new shade is much darker that the one it replaced and the new creme formula is a huge negative as well. After using this new formula my hair is noticeably dry and damaged, gray not covered, face and towels stained, dry damaged hair with no highlights! Epic Fail Clairol!

  • Dianne
    Posted on

    I was not happy with the results. I have been using Nice & Easy for over 12 years. Do not like this change. My hair was darker with red tones in it. Hated the "new smell". Looking for a new brand! Very upset now about my hair.

  • Cathy Nichol
    Posted on

    I have been using Miss Clairol for 30 years. Everyone always says my hair color looks so natural, or can’t tell that I have color on it. The new Miss Clairol has ruined the texture of my hair. It looks dyed. Very disappointed!

  • Karen Dennewitz
    Posted on

    Do not like the new color at all. I used to use 116 and tried #4 - the picture looked ok but I was mistaken. My hair came out black and my skin was stained. It has been 7 days and am still getting some color on my towels. Don't like the tube of cream. I am not one of them, but I know people with arthritis and they would never be able to use your product as it is. Don't like the smell either. It wasn't broken but you insisted on fixing it anyway. What were you thinking!?!? I will not be using your product again. You disappointed a lot of us.

  • Blonde forever
    Posted on

    There is an ebay seller "pharmapacks" with lots of the old colors available. I just bought a 6 pak for less than I would have had to pay in the store. Thank you to all who provided details about the new formula - I get compliments all the time on my color and I would hate to lose the highlights.

  • Doris
    Posted on

    Have used the "new improved formula" for the second time and I'm terribly disappointed with the results!! I decided to google if anyone else felt the same way & apparently I'm not the only one....... I've used your product for 26 years with great results, compliments and always recommended this product. Not any more! I'd highly recommend you reconsider bringing back the original hair color. I definitely will be looking for another option.

  • Julie
    Posted on

    Totally disgusted with this new formula, have used nice and easy for thirty years and have been completely happy with it. It smells horrible, colour is far too dark and flat with none of the highlights it used to have.I will never use this product again. Well done Clairol you have really messed up.

  • KaysGramma
    Posted on

    I really wish I had read all these comments before using your 'New and Improved' product because its anything but. I thought it was just the box that had been updated, until I opened it & discovered cream instead of liquid solution. I should have stopped there. First problem was mixing the products together. Its impossible to squeeze the entire contents of the tube into the applicator without making a mess. Then applying the product to my hair was a nightmare. It dripped all over the place, not to mention, my hair didn't "pile" nicely on my head like it usually does. My hair kept flopping down into my face, which just caused the dye to drip everywhere. It was also very difficult to tell if the product was evenly applied because it left my hair white in some places & wet looking in others. After leaving on my hair for 40 minutes (same time I've always waited), I washed it out -- the results are just awful. Its far darker than it should be with reddish undertones which I detest! I have always used Med Ash Blonde which gave me gorgeous highlights with absolutely NO red or golden undertones -- people used to ask where I got my hair done because it looked like it had been done by a professional! As for grey coverage, it did absolutely nothing so I am left with flat, dark hair w/grey roots! My hair would always look healthier after coloring it - silky soft & shiny. Not any more. This new formula left my hair dry & frizzy and it looks terrible. The only improvement is the smell, although its not a scent I'd ever choose in a hair product - far too floraly & sweet. Why in the world did you mess with your formula? Now I'm back to square one and will have to find some other brand to give me the results I want!

  • Constance Steck
    Posted on

    I applaud Clairol for changing the formula! I don't think these people complaining realized how dangerous PPD is!! I have done extensive research on it and I am glad some company finally realized the dangers of PPD. Now if you could only remove the Resorcinol then you would have the perfect hair line. Resorcinol is very dangerous to the immune system and gets worse after years of build up. Please consider that next. Madison Reed has already removed these dangerous ingredients so it CAN be done. At least you took a step forward in the right direction.

  • Leimomi
    Posted on

    I will no longer use this product! I want the old Nice and Easy back. This new product is inferior.

  • Jan
    Posted on

    New Formula is terrible! Why did they mess with a good thing. I have used it for over 20 years. So long clairol

  • Dottie Greene
    Posted on

    Horrible! Horrible! Horrible!!!

  • Les
    Posted on

    After reading these mostly negative reviews, I will not take a chance on this new version of a product that was tried & true! Thanks to all for their reviews - I now will search for a new brand of hair color. Sorry you made such a huge mistake, Clairol!

  • Soo
    Posted on

    I've also been using Nice & Easy for about 30 years. Always got nice compliments on my hair color and I loved how it highlighted my gray into a carmel color. Now I can't find Medium Ash Brown! Medium Brown brings out too much red - don't like at all. Looking for a new brand.

  • Anonymous
    Posted on

    Usually use no 98 blonde which number is the new one

  • T
    Posted on

    Have been using 5 and 6 (medium/light brown) range for about 20 years and was happy. Good coverage, easy application, no lasting smell. Today tried new cream formula - strong smell like funeral flowers. Yuck. Formula was thoroughly mixed but still was runny at times. Seemed to sit on top of hair. Read the reviews while colour was on my hair - glad I did so I reduced the time. Sad to say I will not be buying New Nice and Easy again. Goodbye forever.

  • Anne
    Posted on

    After readiing these I won’t be buying this why can’t someone from Clairol come in and give us some answers ?

  • Pat
    Posted on

    I wish I had read these reviews before I bought the new formula Nice n Easy. To me whenever something is labeled "new and improved " watch out because all it means is the manufacturer figured out a way to make an inferior product for less money, therefore more profit. I have used Nice n Easy's medium brown for about 30 years and loved it. Now I really hate the addition of the conditioner in the dye solution, I don't like the consistency it is not thicker and creamier I actually thought it was thinner. And it stained the skin around my face, the original product did not. My color turned out much darker almost black. A horrible flat color. The original produced enhanced my natural reddish brown highlights. I have used this new formula once and will not be using it again. Like everyone else I too will be looking for a new product line. Clariol you really messed up a very successful product.

  • Anne M
    Posted on

    I used it today and had a similar experience to so many here. Couldn't get the cream tube into the bottle - got a jam in the neck and it ended up going everywhere - used q-tips to try to get the errant cream and shove it into the bottle. Then when shaking you can't tell if it is well mixed and in one shake, because the bottle was still slippery after the tube contents going everywhere, a glop shot out like a cannon - on white bathmat, bath robe. As I was putting it on my hair the flow was very variable, sometimes thick and creamy then a squirt of thinner stuff. I got so scared that I had not in fact mixed it well enough(after a lot of shaking) that I just jumped in the shower and rinsed it all off after a few minutes -- I didn't want burns and blotches. So I may have saved myself from getting too dark a colour. Wasted $13 Canadian, ruined a bathmat, stained my bathrobe. Epic fail. I have used Nice'n'Easy for 20 years!!! And now I have to go out and get another product and do it again. Not sure what to try. Medium blonde N'nE has been my go to every few months for years.

  • Adele
    Posted on

    I just used the New and Improved Clairol Dark Brown and what a terrible experience. It was impossible to rinse out. I washed my hair every day for a week after I colored and the color still bled onto my towels. I don't think this is safe since I shower when I wash my hair and it seems I'm getting all of those chemicals all over my body because it won't wash out. Another thing, three days after I colored, I was brushing my dry hair and found small dark brown particles on the floor. I brushed again, and sure enough the particles were coming from my hair!!! Oh my... it was horrible.

  • Louise
    Posted on

    Really fed up with these changes - the reason nice n easy was so popular was because you had a winning formula - now you've lose another long term (15 yrs plus) customer because you had to muck around with it! How much money did you waste getting this rubbish formulated? Go back to the old products and you might get your clients back.

  • Frustrated Bride
    Posted on

    I went to dye my hair two months before my wedding and saw that they changed the product. So after searching for what I thought was the similar shade ended up being way too dark! My hair was the wrong color so now I have to find a new product with one month left before my wedding. And the floral scent is way too powerful. I am upset that they would change a product that worked so well!!!!!!!!

  • Carole
    Posted on

    Do not buy the new Nice and Easy hair color! I put two applications (full processing time x2) of Medium Warm Brown. It looks like dull washed-out red. The rest of my hair, previously colored, turned almost black even though it only processed for a couple of minutes. I've washed my hair three times and it's still black. I've used this brand and color for over 20 years. It was perfect every time--to cover gray and give nice highlights to already colored hair. I always got compliments. If you're looking for the old Nice and Easy formulation, try CVS. Clairol: This was clearly a change to lessen the quality and still charge a premium price. You sacrificed loyal customers to save a little money. I hope that you have the good business sense and loyalty to us to change back to the old formula--which we love.

  • Sharon
    Posted on

    I have uses Nice & Easy Medium Ash Blonde for 30+ years. The new formula left my hair a dirty brown no highlights. Why mess with a good product? If you open a window the scent of the old product isn't an issue.

  • Rebecca
    Posted on

    The other issue is that the new formula dyes your skin. The old formula never did. So I have a dyed ring around my forehead- this never happened with the old formula. So annoyed.

  • Paula
    Posted on

    I'm glad that I looked through these posts before I bought this product. I have been using this for 20+ yrs. I was looking to see what the new number would be for my hair color but after reading all of these reviews I am just going to find a different product. Thanks for all your comments.

  • Marilyn
    Posted on

    What a huge mess - I am 67 years old and have been coloring my hair since I was 32. I was very happy with the previous product. This tube is ridiculous, it is like going back in time. This is my second try and it was even worse than the 1st time - trying to squeeze the tube into the bottle. Bottle tipped over - luckily had another and then the had it all over my bathroom counter, myself and floor. After so many satisfying years I am ready to move on and try a new product!

  • Glenna roberts
    Posted on

    New formula does not seen to give lovely highlights that I have had with the light brown colour The first time I used it with the recommended time I was left with orange roots, as I bought 2 bought two boxes so I have just used the second one it has coloured my roots but I left it on for an hour. I am absolutely gutted they have change the formula, clariol should listen to the users of this product , I suspect I will not be getting lovely comments about my hair in the future. Now after 15 years or more of using this product , will have to look for a new one. Unless of course they realise their mistake and go back to the old formula. We live in hope

  • Julie h
    Posted on

    Tried the new formula - and I will not buy it again. I agree with previous comments that trying to get the tube of color into the bottle is a FAIL. The smell of the formula is way too overpowering - like I dipped my head in rose water... The Color most of all is off - I have never had this dark of coloring and I don't even leave it on that long. I will be calling ....

  • Teri
    Posted on

    The new formula worked great for me. The color regrouping did not require much of an adjustment. I now just have to get used to a new picture and box. The formula is much improved, most importantly with regard to ease of application (thicker/creamier) and odor (pleasant lilac scent). I was thrown off by the fact that the product didn't show any color but white at first, but I noticed it developing a dark brown color (like I was used to) at the roots by the end of the process. No problems washing out and no strong lingering fragrance afterwards. My hair's texture following the application is better than ever.

  • Karen
    Posted on

    I have been using the product since I was a teenager some 40 years ago and I used the same number as I normally do and was horrified with the result, turned my light blonde hair to light brown and now I have no clue which colour to use to get back to the correct shade of blonde. Thanks for letting your customers know that the colours would be changing despite the numbers staying the same. I am so upset. It was previously such a good product. I will be changing my brand, never to return.

  • Patricia
    Posted on

    This new product is horrible. Squeezing the color tube into the bottle is not easy and it's a mess. It was hard to mix the two together. The color is fake golden red. I MUST find a different brand now. WHAT IS WRONG WITH YOU CLAIROL?

  • Anne
    Posted on

    New product is awful. Waaaaay too dark . Have used 106A for 40 years! Yep, that’s Right! I absolutely hate the new product! Please go back to the old formula! Why mess with success? I had to go to my local beautician to get highlights put in my hair to TRY to lighten it, and it’s better, but still too dark! I hate the cream, very hard to use, not consumer friendly at all! I guess I will have to change products if I can find something I like. Why was there not something put on the box saying the entire formula had changed??? Just changing the shape of the box was not enough! I will not be buying this product again!

  • Shelly F
    Posted on

    If this is your idea of New and Improved you missed the mark. I've been using 110 & 111 blended for years, now with the cream I can't blend. The colors are off even in comparison to beauty supply products. The product dries too fast which is why it won't rinse out properly, ladies try just a bit of shampoo with the rinse out, it helps. Gray hair shows within a week so this certainly isn't providing better coverage. This packaging looks like something out of the 60's box is discolored, cardboard is dry are you sure you haven't had this product stashed in a warehouse somewhere? Looks like I will be looking for a new product line.

  • Shelley
    Posted on

    Not everything needs to be "new and improved"!! The tube of cream that you have to mix with the bottle is a "fail". I squeezed it all over myself and the floor while attempting not to spill the whole mess. Why did Nice 'n Easy have to change??????? It was a good quality product. Like I said - not everything needs to be "new and improved"!!!

  • Meg
    Posted on

    After years of using only Ms Clairol, I now must find something new. I couldn't get the "New Stuff" rinsed out...even after being out of the tub and having to re-rinse. Towel is ruined, my face/scalp stained, and the color faded within on week...two weeks in, and I have as much gray showing through as I did before I colored. Why change what was a good product?

  • Kim
    Posted on

    This "new" formula is terrible!! I used 6R/110 for 15 years and constantly got comments on how pretty my hair color was. After trying the new formula the comments I get now are "Oh my God hat did you do to your hair??? That color is awful!". Thanks a lot Clairol! And if the horrible color wasn't bad enough, the smell is overpowering and disgusting, and it stays in your hair. And the old formula was easy to get all throughout your hair...this new formula is almost impossible to get on every strand. Why did you change something that was working well for so many people? All you succeeded in doing was losing a lot of loyal long-time customers because of this fiasco. You're going to lose all your customers unless you bring back the old formula...you know, the one that worked!

  • Alysia Krapfel
    Posted on

    I used 114 for at least 20 years. The hints of gold looked beautiful on me. The new one is way too dark and lacks any luster at all. I want that light auburn look I had before. It was very disrespectful of the manufacturer not to put up a color match chart so we did not have to guess which color to buy. I am going to switch to another brand and start over. Good bye Nice n Easy.

  • D
    Posted on

    I've used 106A for many years but 6A is way too dark! I look ridiculous! And the color that I got on my skin won't come off. This was an epic fail! I'm very disappointed!

  • Connie M
    Posted on

    I have used Clairol Nice and easy for 15+ years and loved the results in the past. I used the new and improved version today and it would not rinse out. I had to wash it 4 times and scrub my scalp with my nails to pull the dye from my hair. IT WAS LIKE GLUE. Then used conditioner 3 times. MY HAIR IS NOW DRY AND FRIZZY AND MY SCALP IS SORE. The rep said it must be a chemical reaction to something in my hair (no new hair products being used). He said to wash it and use the condition more. I' m out of the conditioner. My husband had me put some of remaining mixed solution in some water. IT WOULD NOT DISOLVE IN THE WATER. IT LOOKS LIKE THIN PLASTIC SNAKES. VERY DISAPPOINTED!

  • Dee Merryman
    Posted on

    I have used 116A for years...now you changed the packaging and I can't find the color that I use to use.....bought one and my hair was WAY...WAY...I mean WAY to dark....I guess I will be using something else....your a disappointment....40 some years and NOW this.....I don't need to smell like a flower....I have an allergy to flowering plants

  • Me
    Posted on

    I used to love Natural Instincts, but when it wouldn't cover my grey I moved to nice and easy. Brown #4 was working well, but this new product has me sitting here with black hair!

  • Juan Ella
    Posted on

    So many comments and questions. Where are the answers to these questions? Clairol you let us down. I used to use 120. What do I use now? And to be honest, I don't want to smell like a flower. I have my own perfume thank you very much.

  • Christine
    Posted on

    I tried this within the past week. Have used Nice and Easy for years. I love it! Great job Nice and Easy, your great product is now even better, thanks so much!

  • Carole
    Posted on

    Why change something that has always worked?? Why put the solution in a cream? Why is there now no "Natural Light Beige Blond" only "Light Beige Blonde"? The colour is too light. My hair colour has been admired for years and now the colour you have replaced it with is too light. In between doing my full root touch ups, I just do the roots along the top of my head. I do this by measuring out equal amounts of each solution (10 or 20 mls) and the one box can last me about 5 months. My hair grows incredibly fast. Because there is now a thick colour creme, it is too difficult to measure out equal amounts. Had I known you were changing the format, I would have stockpiled the old dye.

  • Margaret
    Posted on

    I am with M. The smell is soooo overpowering and does not go away. I am thinking of coloring with another brand to get rid of the "fresh Floral scent". Will not use again, it is making me sick, unable to think straight, and fatigued.

  • Mary Lou Mejeur
    Posted on

    I need to buy a new box, but the upgraded packaging doesn't put the "old" number on it, so how am I to get the correct color? I have used 114 for 30 years! Reading a few reviews, I am nervous about trying something "new". Do you ever respond to questions posted here?

  • Jean Karjalainen
    Posted on

    I used darker brown #6 I think in the old formula. I used #4 dark brown in new formula and it is practically black! What is the old #6 equivalent in new formula?

  • Joyce Lewison lewison@q.com
    Posted on

    I had been using number 115. What's the new number that will correspond to 115?

  • M
    Posted on

    Well, I tried the new formula this weekend. I was not thrilled with the outcome. The "fresh, floral scent" may start out pleasant but it becomes overpowering to sensitive sinuses. There seems to be no escape from the smell. It is the perfume that doesn't wash off. I also was not impressed with the coverage. I have stubborn gray hair that did not get the coverage the old formula gave. The new formula cream suggests a lesser time on the hair, I am not sure if that is the difference. So where does that leave me? Stinky and striped. Would I recommend it? Pros-the cream did not run, it was easy to clean up. Cons-the odor is overpowering to me and the coverage was not the best. So how many times must I wash my hair to lessen the smell?

  • Ginger
    Posted on

    You would think that they would not mess with 60 years of success, but they did. What a MISTAKE OF EPIC PROPORTIONS! The "New & Improved" version (and I use the term sarcastically) left my hair TOO DARK, TOO FLAT & FEELING LIKE STRAW!!!!!!!!! I have used this color for over 20 years and LOVED it - Now I HATE HATE HATE IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! NEVER USING IT AGAIN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Debby craker
    Posted on

    Hope they will put the light auburn in new colors so I can stay with color from old nice and easy

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