A Bad Red-Dye Job Is Now the Internet's Hair Trend of the Moment

A new day, a new hair color with a funky-sounding-shade-name trend. And, even in a week where the unveiling of the Pantone color of the year reigned supreme, this latest one is making some waves.

Coined "mulled wine" hair (its a similar shade to the drink), this dark-red hue is "having a serious moment." 

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Heading to San Francisco right now to see all HairBesties and creating a fun workshop. I am so excited 😍😀😀😃😄😄😃😊on my model here from Poland, I highlighted her Hair using @guytang_mydentity magnum8 and added 1/32oz @olaplex process til I reach a level 8 and using all permanent mydentity colors 1️⃣ @guytang_mydentity 30g 3MV+ 15g 5MR+ 15g 6RR on rootàge 10vol 2️⃣ @guytang_mydentity 5MR+6RR with 10vol midshaft 3️⃣ @guytang_mydentity 6MR+6RR+ 20g of Pink Glow Dual Booster with 10vol on ends and process for 30mins Dry hair completely and glaze with all @guytang_mydentity DEMI colors 4️⃣ 6MR+6RR+Pink Glow Booster wig 6vol 1:2 ratio and process 25mins Thank you to all the HairBesties in Poland I had a blast💗❤️ Thank you to my Artistic Team @arianasin @olaplexpolska @olaplex and Salon @helahair and beautiful model @liviapopow

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While going darker during the colder months isn't new, Tiffanie Richards, colorist at Nunzio Saviano Salon in New York, says this is one shade she wouldn't recommend to the majority of people—specifically because it can make your skin look not-so-stellar.

"The mulled wine hair trend is going to be extremely difficult for most people to pull off. Undertones of wine or purple/blues are really harsh against skin. They bring out the pinkish undertones in your face and accentuate imperfections because it is such a harsh color."

"Typically, I recommend my girls to stay within the copper tones when it comes to red. These tones are going to bring out a healthy appearance within your skin."

Besides potentially causing some chaos regarding the way your complexion looks, celebrity colorist Chad Kenyon says that while this trend is a definite statement, it can do some serious damage your hair.

"This trend brings back memories of a trend that was popular in Europe in the '90s. In most cases, henna was used to achieve these 'mulled wine' tones and contrary to popular belief, henna is quite damaging for our hair. Yes, it's made out of leaves and natural ingredients, but it is literally cooked into the hair with metallic salts. When traditional salon highlights are done on hair treated with metallic salts, the hair generally begins to smoke and can even melt. Beware."