A Best-Selling Brand Just Came to Walgreens

There's a new color contender on the shelves at Walgreens starting today and the selection—as well as the price tag—is seriously impressive.

Boasting the title of "Sweden's number-one color cosmetics brand," best-selling IsaDora brings more than 150 SKUs into the drugstore's doors with a finely tuned "portfolio of products and shades" that promises to help you achieve "any look."

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Hero products include the Eye Color Wonder Bar Wonder Nudes ($20), a palette of mattes and pearly shades; the Stretch Lash Mascara ($18), a buildable multitasker with a brush you can switch up for different looks; and the Twist-Up Gloss Stick ($14), a creamy, collagen-infused lip product that provides a nice pop of hydrating color. 

In addition, there's also a whole bunch of other eye, brow, lip and face options and (bonus!) the brand rolls out a bunch of newness every couple of months in the form of five trend collections per year.