Spotify Is Now Selling Your Favorite Makeup—Here's How to Buy It
By Danielle Fontana , Assistant Editor |
Much like the Starbucks–Dunkin’ Donuts and Moes–Chipotle debates, Spotify and Pandora have long been a music-streaming rivalry. But recently surfaced news is about to make it a whole lot easier for makeup gurus to choose between the two popular options. As Business Insider reports, the $16-billion digital music “start-up” just started selling beauty products.
The latest expansion of Spotify’s partnership with Merchbar (Spotify began working with the brand last year to sell artists’ merchandise—think band tees, posters and vinyls—on its individual profile pages) will allow listeners to "shop the look" of particular artists. For now, the e-commerce addition is being tested out on one artist’s page, “Pretty Girl” singer Maggie Lindemann, and the makeup that will be sold on her profile belongs to none other than celebrity makeup artist Pat McGrath.
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Shopping looks is easy: Go to the artist’s page, then look for the “Merch” section right below the “Popular” section of top songs. There, you’ll find a list of products available for purchase—in Lindemann’s case, it’s McGrath Labs’ new LiquiLUST liquid lipstick collection, along with some other goodies from McGrath’s permanent collection, like eyeliners and shadow palettes. Once you hit “Buy,” you’ll be directed to Merchbar where you can purchase the products.
“Maggie Lindemann is an extremely exciting young artist, with more than 7 million fans listening to her all over the world every month on Spotify,” Jordan Gremli, Spotify’s head of artist and fan development, said in a statement. “In partnering with Pat McGrath to offer beauty products in this innovative new way, she will be connecting directly with her fans in the place where they go to enjoy her music already on Spotify.”
TechCrunch notes that Spotify isn’t taking home an extra cut from these transactions, but we’re predicting an influx of users thanks to this new beauty-centric addition—we know we’ll be shopping.