The FDA Is Cracking Down on This Feel-Good "Ingredient"

The FDA is cracking down on manufacturers using a very feel-good ingredient: love.

Concord, MA–based Nashoba Brook Bakery received a letter from the agency at the end of September, stating that its brand's granola (among other things) could not list "love" on the label.

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"'Love' is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient," the letter said.

The agency was also on the bakery's case due to products being “prepared, packed or held under insanitary conditions whereby they may have become contaminated with filth, or whereby they may have been rendered injurious to heath.”

The FDA has since responded, as reported on by Bloomberg, stating the "love" language was “not among the agency’s top concerns.” 

“The agency expects the company to correct the serious violations found on FDA’s inspection, as noted in the warning letter,” the agency said in the statement.

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