The Most Popular Online Fashion Retailer Just Launched a Makeup Line

Photo Credits: ASOS

One of the biggest names in online fashion, ASOS has taken the world by storm in the last few years. Just a few months ago, WWD reported the results of a study conducted by Internet marketing firm SEMrush that analyzed fashion retailers' traffic data, and ASOS reigned supreme—it even beat out H&M (a close second), Macy's, Zara and Forever21.

So when we heard the brand was launching its very first color makeup line, and better yet, that everything cost less than $20, we were beyond excited. 

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Called Face + Beauty, the new collection just debuted on the site this week and is generating a ton of social media buzz. From the prettiest matte lipsticks ($11.50) to skin tone–flattering powder bronzers ($13.50), you can order a serious beauty haul without breaking the bank. And how cute is the packaging?

Plus, there are currently 46 shades of product spanning the lip, eye and face categories, and the brand says we can expect more products and shades to hit the site come January. "We believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play," ASOS said in a press release.

It's all about individuality with this brand, as reflected in the below campaign images for the new line, which we can totally get behind. Happy shopping!

Images/ASOS

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