We Bet You Can't Guess the Number-One Dry Shampoo in America
By Danielle Fontana , Associate Editor |
The days of dry shampoo being considered a trendy hair product are long gone. With thousands of bottles lining drugstore- and department-store shelves and new formulas being introduced to market by the minute, it’s safe to call it a hair care staple. Any frequent user knows that finding the right dry shampoo is crucial, so when looking to entrust the task of taking third-day, post-gym hair (a hypothetical situation, of course) and making it look and smell clean without a drop of water, major hair-care brands’ formulas probably come to mind, right? Actually, wrong. According to recent data, America’s favorite dry shampoo belongs to a well-known brand that’s popular for its skin care, and might cost less than your Starbucks order.
Nielsen data shows that Dove Refresh+Care Volume & Fullness Dry Shampoo ($4) is America’s number-one best-selling dry shampoo, and with the promise of transforming lifeless, stringy strands into bouncy, voluminous ones for less than $5 and with zero residue or heaviness, we can see why. Known for its skin-loving formulas (if you haven’t tried its body wash yet, do yourself the favor and stock up), Dove is definitely making a name for itself in the hair care arena. To celebrate, the brand is rolling out two new dry-shampoo formulas to keep your hair looking its best.
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The Fresh & Floral Dry Shampoo ($5) is the perfect option to keep in your gym bag to keep your hair smelling fresh, and Unscented Dry Shampoo ($5) is a fragrance-free, low-residue option that’s virtually traceless (ideal if you’re a dry-shampoo junkie). Whether you’re traveling soon or like to keep stash some dry shampoo in your purse for unexpected occasions, you can now pick up the new, travel-size version (1 ounce) of the best-selling Volume & Fullness ($2) formula to ensure good hair days stick with you no matter what comes your way.