This Everyday Product Is the First of Its Kind to Launch at Sephora
By Brittany Burhop Fallon, Beauty Director |
You go to Sephora for your foundation, lipstick, eye shadow, brushes, perfume, etc, so why not your accessories too? But we're not talking makeup bags or hair clips here—this product is the first of its kind to launch at the retailer. Beginning today, you can now find the glass bkr bottles on Sephora.com, which celebs like Jennifer Garner and Gisele absolutely love, and so do we. My thought is: If you're borderline obsessed with your water bottle and want one in every color, maybe you're more inclined to use it (and keep refilling it). Seems logical right?
The interesting thing about this partnership is that Sephora and bkr are looking at these water bottles as a "beauty essential" rather than just something to house your H2O. The reasoning comes from the scientific proof that drinking the appropriate amount of water for your body type can have direct effects on the appearance and health of your skin by visibly plumping it, minimizing the look of fine lines and wrinkles, and reducing dryness, dullness and irritation. And the beauty benefits of drinking lots of water go way beyond your face, too, by hydrating and nourishing your hair and nails, and lessening the appearance of cellulite and veins on your body.
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The launch includes 29 products—almost every color of the rainbow and a variety of bkr's three different sizes (Big, Little and Teeny) and two different silhouettes (smooth and spiked)—and more will be added in time.
"Honestly, it was our customers who first told us bkr was a beauty product," says brand cofounder and head of strategy Kate Cutler. "They told us they were finally drinking enough water, their skin was glowing and that bkr was a skin care game changer. And every beauty expert from dermatologists to makeup artists will tell you the key to flawless skin is hydration. You can spend a fortune on your face, but if you aren’t drinking enough water, there’s no point! Considering who our customers are, how they are using their bkrs and why they love them, it just made sense that beauty was where bkr belonged."
And another really exciting announcement is that Sephora.com is debuting an exclusive bkr—the BIG SPIKED bottle in Naked (one of the brand's most coveted colors) from bkr's brand-new BIG SPIKED collection (below)—and will hold the exclusive even after the collection is rolled out to other retailers.
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Scroll through to take a peek at some more of our favorite bkrs—happy shopping!
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