Chanel Is Releasing Its First Fragrance In 15 Years

Photo Credits: CHANEL

From Coco Mademoiselle to No. 5, Chanel has always been a reliable pick for a timeless, feminine scent. But what you may not know is that it’s been 15 years since the fashion house has revealed a new fragrance. Described as an “abstract floral,”  the newest fragrance called Gabrielle, named after Coco Chanel herself, will be officially released on September 1.

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The eau de parfum (it is also being debuted with a new eponymous handbag from the brand) aims to embrace who Chanel was “before she became Coco,” Christine Dagousset, global president of fragrance and beauty at Chanel, tells WWD. “We’ve done a lot of research with Millennial women around the world, and you see very clearly [that] they don’t want to be put in boxes. They want to live their own lives, they want to be themselves, they want to choose their destiny.” 

The bottled-up result: A harmonious blend of jasmine, ylang ylang, soft orange blossom, tuberose and a hint of blackcurrant that exudes the perfect balance of femininity and playfulness. We don't know about you, but our holiday shopping just got so much easier. 

The GABRIELLE CHANEL fragrance. #TheCHANELGABRIELLEfragrance #GabrielleChanel #GabrielleChanelParty

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