A Retinol Cream You’ve Never Heard of Is Seriously Trending on Amazon Right Now

One of the coolest parts of Amazon.com is its Movers and Shakers page—a real time update of products by category that are trending by sales number in any given 24-hour period. As beauty fanatics, we’re always looking for an expert recommendation, but we also love to see what shoppers are purchasing and repurchasing themselves. One standout product from the beauty Movers and Shakers that caught our eye? LilyAna Naturals Retinol Cream.

Lily-what, you might say? Turns out, if you’ve never heard of the product before, there’s a very good reason. The product is only available on Amazon.com and the brand doesn’t even have its own webpage. But with almost 1,000 five-star reviews, many accompanied with pretty compelling before-and-after shots, it seems like this product is one secret that people who have tried it love.

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Commenters credit the product for doing everything from fading acne and diminishing wrinkles to eliminating milia, evening skin tone and delivering results that more than one user has called “comparable to Retin-A.” Another thing users love? How gentle and nonirritating the formulation is, thanks to a slew of hydrating and nurturing ingredients like aloe leaf extract, sunflower seed oil, jojoba seed oil and shea butter.

According to the brand’s description and ingredient label, the cream is meant for both day and night use, made with natural and organic ingredients and contains a 2.5 percent retinol complex. Cosmetic chemist Kelly Dobos took a look at the ingredient list and could understand why the product is so popular. " Retinol is listed in the ingredient statement and is the most potent form of vitamin A with regard to anti-aging, and is still the gold standard. We have yet to identify an ingredient that is as efficacious in a topical treatment." That, combined with a long list of emollients and skin-nurturing hydrators, make this under-the-radar product one that more people would be happy to discover. 

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