Just What Exactly Is the AP Toothpaste You’re Seeing All Over Facebook?

For the past few weeks, every time I log on to Facebook, my feed becomes bombarded with people I actually know promoting a whitening toothpaste known as AP Toothpaste. Considering the fact that I’m pitched on beauty products all day, I quickly glossed over the posts—the last thing I need are friends telling me that I have to buy a product. But as I saw more and more people uploading their before-and-after photos and commenting on how AP-24 Whitening Fluoride Toothpaste ($20) is "life-changing" and “freaking amazing,” I decided to do a little digging and find out what the deal was with this toothpaste.

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Positioned by fans to possibly be the next Rodan + Fields, the vanilla-mint flavored toothpaste works to whiten teeth without peroxide while preventing cavities and plaque formation. The key active ingredients here are sodium monofluorophosphate and AP-24, an exclusive ingredient.

While we have yet to try the product ourselves, the before-and-afters we’ve seen are quite outstanding—take a peek!

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