This Popular Makeup Brand Just Got a Major Makeover


The Laura Geller brand and its super popular “baked” makeup are getting a makeover and adding some new products to the mix.

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According to WWD, the line will kick off its 20-year anniversary this month by rolling out a range of exclusive products—the packaging also looks different, with lots of pink and glitter—on laurageller.com, with QVC offering the products in June. Elana Drell-Szyfer, chief executive officer of Laura Geller, also told WWD that, moving forward, the “baked” products in the line will be the heroes.


In the lineup: a Baked Gelato Swirl Illuminator and Easy Illuminating Stick in Diamond Dust; City Lights lip glosses; two sets of lipsticks and a bronzer and foundation kit. WWD says that a “series of exclusive to QVC sets will also go on sale in June and include a set of six lipsticks, a 20-shade eye shadow palette and a nine product pink glitter Train Case.”

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