Make Up For Ever Is Launching Its First-Ever Line of Serums—and They Were Worth the Wait


When you think of the cosmetic brand Make Up For Ever, dramatic makeup made up of bold colors and flawless coverage probably come to mind, but their newest launch is adding another attribute to the long list that makes them such a powerhouse in their arena: caring for your skin. The latest additions to the beloved ULTRA HD collection, serums dubbed “Boosters”—there’s one for your skin and one for your lips—are designed to hydrate, prep and create a healthy glow on skin before a drop of makeup touches its surface.

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Fragrance-free and colorless, the Skin Booster ($41) instantly hydrates, smooths and plumps skin on contact—it actually increases its moisture by over 527 percent, according to the brand—with help from hyaluronic acid, collagen, argan oil extract and vitamin E. And, as any skin care maven knows, the combination of these powerful ingredients also equates to diminished lines and an overall younger appearance when used over time. To use, apply the Booster directly onto clean skin and let it absorb for around 15 minutes before following with your usual primer and foundation for a smooth-as-silk application (including less fine lines and bumps your makeup usually tugs on) and a more luminous effect you can see through your foundation.


Also boasting hyaluronic acid to hydrate and fill unsightly lip lines (along with loofah oil to curb dehydration and emollient oils to deliver a glossy, flirty finish), the Lip Booster ($23) makes achieving pillow-soft, perfect lips easier than ever. Available in two hues, 0 (a natural shade to match the color of your pout) for a subtle shine and 01 (a gorgeous, barely there rose shade), either can be worn alone for just-kissed color and just the right amount of sheen or as a lip-prepping treatment to boost the wear and look of the lip color you apply afterward. In fact, while both were designed to be followed by your usual makeup routine to boost your favorite products’ longevity and appearance, both Boosters can be worn solo for their incredible skin-loving and perfecting benefits.

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So, whether you’re a beauty guru who doesn’t have the same amount of time to devote to your skin care routine as you do to your makeup routine but still want flawless skin, a woman in a rush who doesn’t want to skimp out on caring for your complexion, are seeking a perfect pout around the clock and don’t want to ever worry about chapped or flaking lips, these Boosters are for you. Available at Make Up For Ever boutiques and online at the end of this month (and at Sephora in March), be sure to get your hands on them—your skin, reflection and morning routine will thank you. 

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