There's a New Place to Shop for Beauty Online is getting into the beauty business—in a big way.

Starting today, the site will have a dedicated beauty section, coined #Revolvebeauty, according to WWD.

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The launch is pretty massive and includes 45 brands that fall under the categories of makeup, skin care, bath and body, hair and hair tools, and nails.

Oh em gee! 😲 @revolve now has beauty! Thank you for my amazing new products! 😍 #REVOLVEbeauty

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There’s some of the well-known—Stila, Malin + Goetz and Oribe—but, as WWD reports, the company said the “focus will be on emerging beauty players.” That lineup includes brands like Ouai, Ilia, Kjaer Weis, Kosas, Herbivore Botanicals, Kopari, Verso Skincare, Context, Kai, and Sachajuan.

Today is the day #revolvebeauty

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