The K-Beauty Line Coming to Target That You Need to Know About

If you haven’t noticed, the recent beauty launches at Target are kind of a big deal. Buzzworthy products, off-the-radar brands and much clamored-for cult classics make the walk through the aisles an experience in itself, and rival the anticipation level of some of Target’s legendary designer collaborations.

Next up to get excited about: The introduction of K-Beauty brand MISSHA, in-stores January 15. The innovative and in-depth line (there’s skin care, makeup, sun care, bath, body and hair) quietly hit Target.com earlier this year with a best-selling lineup of products like the Time Revolution Night RepairPerfect Cover BB CreamSuper Aqua Cell Renew Snail Cream, and BB Boomer. Rumor has it that there’s a whole bunch of newness slated for the mid-January in-store introduction, including the game-changing Tension Blusher, which is kind of like a cushion cream with always-perfect color payoff.

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Besides the offerings being really interesting (and the BB creams being particularly legit), the prices are low: The brand prides itself on creating effective formulas at accessible price points, but they’re also powerful solutions that totally work. It’s the kind of skin care that you can actually see something “different” happening in your complexion after using them for a few days.

So start the countdown…this is one launch you’re going to want to get in-store for the first day it hits.